iStill Indirect Heaters!

iStills are total distillation solutions, not shells that still need a separate heating system, like many traditional systems that require a steam boiler. Nope, we are long passed the age of steam. iStill uses electrical heating. Why? Because it gives total control over the amount of gasses that are created. And since gas amount one-on-one translates into specific vapor speeds, and since vapor speeds one-on-one correlate with flavor composition … well, we feel that any craft distiller interested in (re)creating the same quality spirits over and over again, needs electrical heating.

iStill offers two means of heating: direct and indirect heaters. Both heating systems sit directly in the boiler and in the wash or mash. Why? Because of efficiency, reaction-time, and Maillard. Heaters that sit in the boiler dissipate their energy immediately, without losses (like a traditional Au-bain-Marie! double boiler design). And the slight temperature differences in the boiler create the Maillard Reaction: a taste-cascade that adds 25% flavor to your spirits!

Direct heaters work great with relatively clear boiler charges. If you want to mash or ferment in your iStill, or if you want to distill on the grain (or on the grapes), you need the iStill Indirect Heaters.

Our proprietary indirect ATEx heaters …

http://www.iStill.com

Our Best Wishes for 2021 and Beyond!

Let me start by wishing you a happy new year! Last year was full of surprises. Most of them were negative and correlated to the Covid-19 pandemic. I pray that 2021 will be a year full of positive surprises, with a recovering economy, and businesses opening up again.

As weird as it is, from now onwards, the only way is up, isn’t it? And even weirder: 2020 wasn’t a bad year for iStill and for many of our customers. Are our innovations finally becoming mainstream? Are our customers more innovative and therefore more resilient to the crisis? Not sure, but iStill grew with well over 25%, last year, and the feedback we are getting from many customers is that they are doing relatively okay. And that in a market that nose-dived 35% globally …

In a nutshell, here’s what I think is happening: nothing accelerates innovation like a crisis. A crises means decision makers have to reevaluate their positions, their decisions. Choosing innovative technology that allows for the production of better quality spirits at lower manufacturing costs makes sense in any situation, but especially in times of crisis. Saving a buck on a bottle’s manufacturing costs can make the difference between making a profit, even in today’s challenging economy, versus selling at a loss. Our innovative approach to distilling helps our customers stay in business. The economic advantages of choosing iStill are such that more and more distillers purchase our equipment.

But as our market share has (again) grown dramatically over the past year, and the iStill brand is establishing itself as the world’s leading manufacturer of distillation equipment, distillation education, and recipe development … where does that leave us? As we have rapidly grown into the role of market leader, instead of contender, what does that mean for our plans and strategies moving forward? What should we focus on in 2021 and beyond? Please join me as I dive in deeper.

There is a contrast between innovation and the customer. A company introducing an innovation does so by not listening to its existing customer base. Henry Ford, when confronted with the Ford Model-T only being available in the color black, answered that, had he done what his customers had asked, he would have produced faster horses. Any innovation starts with zero customers. And as organizations grow and customer orientation becomes more important, this usually means that this once innovative company now becomes less of an innovator. In any industry, it’s the challengers that innovate, while the market leaders focus om improvements.

With us now claiming market leadership for the second year in a row, where does that leave iStill? Does it mean that we should focus less on disruptive innovations and more on gradual, incremental improvements? Does it mean we shouldn’t just focus on the early adopters in the craft distilling industry, but also on the late majority? Are the iStill Potstills and Plated Stills a foreboding of that trend? And what’s next? Copper iStills?

I think innovation comes in many guises. Some innovations are disruptive. Other innovations are simply improvements. Introducing the first stainless steel stills was disruptive. Introducing the first packed columns was disruptive. The iStill Liquid Management Technology and our square boilers were disruptive innovations. A still that can strip and finish? For sure a huge technological breakthrough. Insulation? Idem. A machine that can mash, ferment, distill, and age? Don’t get me started. Our introduction of automation, software, WiFi, and robotization to the craft distilling industry have also been huge disruptors.

Looking at the iStill Potstill, can a case be made that it is more of an improvement than an innovation? Yes, for sure. Potstills have been around for many centuries. But further investigation shows that an iStill Potstill offers 10x the accuracy. Maybe that isn’t a game-changer for an existing iStill customer, familiar with our hybrid technology, but it certainly is a disruptive innovation from the viewpoint of someone that has used a traditional potstill without our control systems in place!

Innovation, as we can learn from the above paragraph, is in the eye of the beholder. And if it is, and if our goal is to empower the craft distilling industry, could a wider focus on that craft distilling industry open our eyes to new opportunities? The plated still has been around for 150 years. The iStill Plated Still offers 10x more accuracy and 4x more performance. From the perspective of the innovative craft distiller, that owns an iStill 500 Hybrid and an iStill 2000 Hybrid, the performance of the iStill Plated Still does not add much. But what if your company has used traditional plated stills for decades and you feel you want to keep on using plated stills? From that perspective, again, the iStill Plated Still is a huge break-through.

Thinking out loud, may 2021 be a year where we give our technology a broader reach? And what if we don’t? What if we stay where we are right now, where “Mr. Right” meets “Mr. Knows-it-all”, and don’t change a thing? With our global market share of around 30% on new still sales, aren’t we reaching the limits of our growth? I mean, we have pushed the percentage of stainless steel stills, of insulated stills, of liquid management stills, of square boilers, of packed columns, and of single-vessel distilleries … from 0% to 30% in under a decade. Do we cater to the remaining 70% by sticking to our guns? Or do we accept that not everyone out there is an innovator, and do we cater to their more traditional needs as well?

If our goal is to empower the craft distilling industry, how do we reach the remaining 70%? If our current policies do not appeal to the remaining 70%, are we really empowering the craft distilling industry as a whole?

I don’t see us make wood, gas, or steam-fired round copper stripping and finishing stills. Innovation runs in our blood, and in order to empower, we need to help craft distillers make a difference. But how about our amazing control systems on a traditional still, even when that still is manufactured somewhere else? Or how about we design a copper square plated iStill? It’ll offer 10x the accuracy and 4x the performance. It will help us cross over into the remaining 70% of more traditional craft distilleries …

Not to confuse the regular readers of the iStill Blog, it is important to make clear that we killed the copper iStill project half a year ago, because copper is toxic. Copper particle contamination contributes to non-alcohol induced fatty liver disease and – via the formation of ethyl carbamate – to cancer. Intoxication is one thing, poisoning is something else. Not a step we are willing to take.

But as we take a fresh look at where we can make a difference, and if we assess correctly that innovation runs deep in iStill’s DNA and culture, shouldn’t we focus on solutions that rid the industry of copper particle contamination, since it affects over 70% of the craft distilled products out there? Not just by delivering stainless steel stills, but maybe by finding a solution that helps fix the problem for so many owners of copper distilling equipment? And with that question comes another one: if we were to invent such a solution, should we provide that to our stills only, if we were to revive the copper iStill project, or should it be a tool we provide others with as well?

I hope to get this across: as we grow into a mainstream position, we need to do a lot of soul-searching on what kind of market-leader we want to be. Do we want to be exclusive? For the few? Or do we want to be inclusive, as we have always been, inviting others in, rather than pushing them out? Sharing information rather than monopolizing what we learned? I feel that being inclusive and inviting is as much part of our DNA as is our focus on innovation.

The future will be interesting, so much is sure. 2021 will be a heck of a year. Please know you are invited to the ride.

Sincerely yours,

Drs. H.E.J. (Odin) van Eijk, MScBA, etc.

CEO of iStill.

More Sunday Musings!

Introduction

Since it happens all over the world, you have probably seen a news item about it. A guy buys a sportscar and he crashes it on his first day of ownership. Often it is someone’s first car or first sportscar all together. Often it happens to new drivers that decide a Porsche or Ferrari is the way forward.

New drivers syndrome

New drivers often think they can drive, because they obtained their driving license. They mistake the permission to drive a car with the ability and experience to drive a car.

Normally, this is no problem. Most people buy a small, slow, second-hand car and learn how to drive by gaining more and more experience steadily over a longer period of time. And if something does go wrong, it’s probably while parking that car and the results are a few minor scratches and a hurt ego.

But what if the new driver buys a new Porsche or Ferrari instead? Given the speed and power these cars can develop, the issues new drivers now encounter have less to do with parking, and more with speeding and maybe even crashing the car.

Why? Because they aren’t experienced drivers yet, the potential challenges of driving any car are quite, well, challenging. Add insane power and speed and performance to the mix and the dangers increase. Especially with friends around that watch their first exploits in that new sportscar.

Solutions

The solution, as we all know, can basically be found in two directions. One we already touched upon: buy a smaller, slower car and build your experience-base in a situation you can afford.

The second solution is to buy that sportscar, but drive it carefully. Maybe do an additional in-car and/or on-circuit training day. Drive carefully, learn to become a better driver, get to know the car, and slowly increase the speed and performance.

Yes, the car can do 0 – 100 in under 4 seconds. Yes, it can lap the Nürburg Ring in under 7 minutes. The car can do all that, but you cannot! Not yet, at least. So take it easy, become a more experienced driver, and slowly improve your race-craft.

Do you see how these Sunday Musings are mostly about common sense? Yes? Well, if you do, let’s progress and see how the above real-world example, that we all understand and can relate to, translates to new craft distillers gaining experience with their stills.

New distillers syndrome

Imagine a new craft distiller that just got his new still delivered. He has his permit, so he is allowed to operate a still. He purchased the best still possible, so he is going to have amazing amounts of fun while producing high-quality spirits at bonkers speeds! And then he does his first run, and things start to fall apart.

Why? Because new distillers are by definition unexperienced distillers. They lack experience and operational competence. The still can maybe do 0 – 100 in under 4 seconds and can lap the Nürburg Ring in under 7 minutes, but you cannot. Not yet, at least.

Oh, but you bought an automated still, you say? One that looks after cuts and temperatures, and that monitors cooling? Yes, just like the Porsche and Ferrari have ABS, are equipped with an automatic gearbox, and feature active chassis control. It doesn’t mean, however, that you aren’t still the driver (or distiller) and the de-facto person in charge and responsible!

Without that understanding, without a mindset of ownership and responsibility, you might find yourself in trouble quickly. In a new sportscar and in a new distillery.

Solutions

Here is an approach, not unsimilar to the new driver, that will help you on your way and prevent you from wrapping your proverbial sportscar around a tree. Three solutions, actually.

First, yes, you got your permit, but did you get extensive training? The iStill University offers a very high quality distilling class online as well as a more practical hands-on training. See these courses as your additional training days. The more time you spend with them, the more serious you take ‘m, the sooner you’ll become a more experienced distiller, with the operational competence to run his or her distillery professionally.

Secondly, first purchase a smaller, slower still. We specifically developed the iStill Mini for that purpose. To help you train yourself, to help you gain distilling experience. To help you develop your recipes at an affordable scale. If you make a mistake, it’s like that scratch on your small, cheap car. Instead of crashing your Porsche or Ferrari.

Thirdly, please go slowly! Yes, your still can perform an amazing number of tasks and is equipped with very clever features, but allow yourself time to understand them. Gradually learn your tools more and more. Gain operational experience and then competence and finally excellence. It is only the excellent driver that can take full advantage of the handling and power, as well as the amazing driver support systems a Porsche or Ferrari offer.

Do’s and Don’ts

If you buy that sportscar, do you drive it out of the dealership at 200 clicks per hour? Upon getting the keys, and starting the engine, do you immediately check out if it can reach the advertised top speed? Do you take it to the circuit immediately, because there is a race organized that you want to take part in? No! No, of course you don’t do these stupid things! Instead, you get to learn the car, extensively train yourself in its use, and you warm-up the car before any major performance trial.

So, as a new distiller, why don’t you follow the same approach? Why – instead – do so many of you fill the boiler to the brim on the first run? Why not make things easier on yourself and do your first run in – say – a 500 liter system with 400 liters in the boiler? If the run is a success, you’ll build confidence and maybe increase your batch size to 450 liters. Compare that to overfilling the boiler on your maiden-run and overflowing your column with water, alcohol, and maybe grains and herbs and berries? How would that make you feel? It wouldn’t build competence, since it would destroy confidence.

As new craft distillers, why don’t we allow ourselves to slowly open the performance potential of the distillery we bought? Why go full power on the first run? Don’t you want to check if you added adequate cooling on a lower power setting, first? Learn to walk before you run.

As new craft distillers, why do we feel we immediately need to mash a 12% distillers beer? Why not 8%? And why do so many forget hydrating the grain or at least a slow grain addition to the mash kettle on a first run? What’s the advantage of a short-cut, if it leads to clumping or even scorching?

Why follow a certain fermentation protocol and then fire up the still without checking if full attenuation is achieved? Why not check twice before you start a new step? That’s how you would approach buying and driving that sportscar, right? Check the oil, check the tires, make sure you fill her up with the right gasoline …

And if you do “crash” your distillery, not out of plain stupidity, but simply because shit happens, please see it as a major learning point. Use the mistakes you made to create more operational competence. Own the mistakes you make, have a willingness to learn, and be passionate about what you do.

Don’t blame your speeding ticket on the car manufacturer. Don’t blame your crash on the driving license or your former driving instructor. You are the driver and you are responsible. You are the craft distiller and you are responsible for continuously improving your skills.

Please also see: https://istillblog.com/2020/08/30/more-sunday-musings/

Live iStill Mini Run!

Block Wednesday 26th of August in your agendas! As part of the iStill Distilling University’s Certified Craft Distillers Course, we’ll be live-streaming a run with the iStill Mini.

We will make gin, do an extraction, and teach you how to make a product like Tanqueray Flor de Sevilla Gin. Everybody can join and watch and ask questions! Starting time? 15h00 / 3 pm Central European Time Zone.

As a gesture to the craft distilling community, in these challenging times, with trade-shows and presentations being cancelled, this session will be free of charge. Anyone that’s interested in craft distilling is invited!

Here is the YouTube link where you can watch:

Here is the Facebook link where you can set a reminder and watch:

 

Odin’s Opinion (8): Consistency Precedes Quality!

In archery, success is defined by hitting the 10 consistently. The quality of marksmanship depends on the archer being able to hit that 10 over and over again. An occasional 10 is not good enough, because it means he or she is inconsistent. Inconsistency, therefor, equals lack of quality. Quality can only be achieved when results are (at least) consistent.

This is true in archery and it is true in distilling as well. Craft distillers might look suspicious at the whiskies of Jim Beam or Jack Daniel’s, but at least their spirits and flavor profiles are consistent. At least one very important prerequisite for quality is met.

Most craft distillers struggle to make their whiskey in a consistent manner, and unfortunately that directly translates into a lack of quality. If you can’t hit your target, your goal, your flavor, your spirits are simply “off”. Even though you might hit bull’s eye every now and then, what are you going to do? Sell different quality bottles or barrels at different prices? That’s not how you make up for screwing up!

Sorry for the harsh words in the above paragraph, but I feel we need to use them, quite simply because “craft” as in “craft distilling” has become an excuse to mediocracy at best on too many occasions

I have tasted whiskies, from the same craft distiller, that were all over the place. When he asked for my feedback, and after I shared the inconsistencies I noted, he said: “Yeah, but it is craft man, and craft means it’s different all the time. That’s the story, that’s why craft is so interesting!” Just so you understand me correctly: I notice inconsistencies with many craft distilled products, and I think it sucks.

I call BS on “craft” heralding “inconsistency” as part of “the story”, and this time I don’t even feel the need to say sorry. Here is why: if “craft” equals “inconsistency”, then “craft” equals “lack of quality”. It is that simple. And if we accept that as a guiding principle, it signals a disastrous future for the craft distilling industry as a whole.

Here is why: with low quality spirts being sold at premium quality prices, the craft distilling industry is never going to compete with Big Alcohol.

The solution is simple. Instead of listening to the romance, start listening to me. All of you start-ups, that so often live under the spell of copper traditionalism: pull your heads out of your asses and realize you are starting a business instead of a pipe-dream.

For the last decade, I have invested every hour of my life to disprove the bogus stories, to replace distilled fiction by distilled fact, and to find out how distilling really works. The few remaining hours were spent on sharing that knowledge with you, often via this very iStill Blog.

Over the last seven years my staff and I here at iStill have worked rigorously to design and produce innovative distillation equipment, that gives the craft distiller total  control over the spirit and flavor production processes. To give to the craft distiller that what lacked: the ability to produce quality spirits consistently.

Why? So you can hit your quality targets all the time! Why? Because it is the only way in which you can build a successful business. Why? Because consistency shows that you mastered the craft and deserve the title “craft distiller”. Why? Because only craft distillers producing premium quality spirits at premium prices can take the battle to Big Alcohol.

Hitting flavor targets consistently equals spirit quality …

10-stks-Standaard-43-5x43-5-cm-17-Full-Ring-Schieten-Boogschieten-Doel-Papier-voor-Boog

http://www.iStill.com