One year after Robert started managing iStill’s Instagram account, we have reached over 1,000 followers. Robert works at iStill’s Finance Department. Accounting is his profession. Photography is his hobby and it shows! Do you want to follow us on Instagram? Here’s the link: @istill.ig/com
And some of his Instagram pictures …
Kifli, iStill’s watchdog, is not happy. He hurt his leg. And as a result his head is quarantined. Doesn’t make sense to him. Doesn’t make him any more agreeable either …
This iStill Blog post is about my take on design. Not so much the technicalities of how to manage vapor speeds, reflux amounts, temperature delta’s, and cut points, but – on a deeper level – my focus on the starting points and assumptions that underpin how I think, when solving an issue via a new design.
In this article I’ll try to articulate my design assumptions and the guiding principles I design by. Then I’ll put them in the context of how I design iStills specifically. Finally, I’ll share examples of how deviations from certain design principles can lead to poor still designs.
The following base assumptions guide the way in which I design:
- Follow the science, debunk the myth
- Think inside-out
- The best solution to any problem is not to have a problem
- Less is more
- Integrate functionalities
- Bottle-neck management
Follow the science, debunk the myth
When designing, one intends to make a structural solution for a problem or challenge that continuous to pop-up. In still design, the challenge is to manage the distillation process in such a way that affordable, predictable and repeatable outcomes in terms of spirit quality and quantity are achieved. In designing the iStill, the goal was to take the guessing out of the craft distilling process via improved still design.
There were many existing opinions on still design, simply because the whole industry was struggling massively to achieve affordable, predictable, and repeatable outcomes, before we entered the market. If one found something that worked, even if only partially, what was found provided a solution. If this solution helped you make sense of it all, maybe that solution could help others? Sometimes, yes, but often not. Often, the solutions found were based on assumptions that are wrong. We need science to debunk the myths and to help migrate us to a better understanding of what distilling is really about.
An example of an incorrect assumption that misguided many in the industry? Here you go: many distillers, that migrated from a potstill to a plated still, found that their spirits would become less tails-oriented in flavor-profile. Since potstills do not have cooling management (to create reflux higher-up in the column), but plated stills do, the assumption was that it is the cooling management that prevents early tails smearing and its associated third dimensional flavor characteristics. Our scientific research proved that it is the fixed liquid baths on the bubble-cap plates that prevent early tails smearing from happening, not the cooling management. Debunking the myth, and replacing it with scientific knowledge, allows me to design stills that takes advantage of an improved understanding of the actual science of distillation. Concretely? Our plated column allows our customers to manage early tails smearing much better than traditional plated still designs are capable of, simply because we identified the root-cause and designed a solution accordingly.
Another great example on how anecdotal “knowledge” can result in bad still design is Mr. Mueller’s Aromat column design. Mr. Mueller, like many in the industry, believes that flavor benefits from copper contact. So he designed a long, complex copper column in order to boost copper contact. Scientific research teaches us that copper does not add beneficial flavors, but that it merely catalyzes bad sulfuric compounds that originate from poor fermentation management. Yes, sulfuric beer or wine will improve from copper contact, but via deduction, not addition. More copper, as in the Mueller Aromat, just translates into a more expensive, difficult to manage and almost impossible to clean “solution”, that results in copper contaminated drinks, rather than better tasting spirits.
High quality distillation control is all about managing the speed of rising vapors, influencing the quantity of falling reflux, and creating the medium for gasses and reflux to meet and mingle. Where do those processes take place? They all take place inside the distillation machine. So if you want to optimize vapor speed control, reflux quantity, and gas/liquid phase control, you need to think from the inside-out! It is a perfect design of the internals of the distillation machine, that make it a world-class performer. The outside follows the inside, as “form follows function”. That’s what we do, but that’s not what others do. The lack of understanding of the science of distillation leads to an outside-in perspective on traditional still design. Allow me to give you an example.
Traditional stills, that are made from copper, are not insulated. Insulation results in more control over vapor speeds and reflux quantities, so for us it is a no-brainer to add it. But, hampered by a lack of understanding, and a focus on looks, traditional manufacturers choose to show the uninsulated copper, “because it is beautiful”. If a beautiful machine limits your potential to make better spirits, our “form follows function” starting point is replaced by “function follows form”. The focus on the external shape has a negative impact on efficiency, flavor composition and control.
Uninsulated columns lead to variability of outcome. Sight glasses hamper the flows of gasses and reflux, without the distiller gaining any actual insight. It is the outside-in approach to design that cause issues, where an inside-out approach to design solves problems. Inside-out thinking leads to more control over flavor composition, increased repeatability, better quality, at lower overall production costs.
The best solution to any problem is not to have a problem
Most designers make structural solutions to counter structural problems. Often, they assume a problem is structural. Great! As the designer identifies a reoccurring problem, he can get to work on a solution to fix that problem. But you know what would be really great? Investigating if that problem is actually structural to start with. Why? Well, simply because of this: if it turns out that the encountered problem isn’t structural, then maybe no structural solution is needed. The best solution to a problem is fixing the problem, rather than designing a solution to counteract that problem.
Do you remember how copper stills catalyze sulfuric compounds that may have developed during fermentation? Copper stills are a structural solution for a non-structural problem. The best way to prevent sulfur contamination is to invest in fermentation control. Well-controlled fermentations prevent sulfur contamination from developing. Fermentations without sulfur contamination do not need copper as a (expensive and toxic) solution. Do you start to see how the best solution is not to create the problem to start with? The best solution to any problem is fixing the problem before it arises. Copper is a medicine for a bad ferment, so, dear craft distiller, please get your act together, and start controlling your fermentations! It is where your alcohol and flavors are formed. What can be more important than that?
Less is more
If a problem is structural and does need a designed solution, let’s design that solution from a perspective of “less-is-more”. The easiest and simplest solution to a problem is usually the best solution.
Another copper-related example? Here you go. Let’s say that for an existing distillery it simply isn’t possible to add adequate control to their fermentations. As a result they might end up with sulfur infected distillers’ wine or beer. Now, based on the knowledge that copper catalyzes sulfur, a copper column may be suggested as the best solution. But is it the best solution?
If we drill down on the issue of sulfur contamination, what’s needed is vapor to copper contact. We need, in other words, a large copper surface area in that part of the still where gasses travel through. Yes, a copper column does provide exactly that, but calling a copper column a simple or easy to operate solution would go a bit far. Yes, it is a solution. Yes, it creates a whole new set of problems. A “less-is-more” perspective allowed us to design the copper waffle. It offers the required surface area and it sits in the gas stream. It mitigates the need for the extensive cleaning protocols, that copper columns have. It sits low in the column, thus preventing copper particle contamination. And if it wears out, you just purchase a new affordable waffle instead of a new expensive column.
A great non-copper example of this design principle is the aforementioned cooling management that so many traditional plated stills offer. “Cooling management” means that, by managing the cooling water flow, the craft distiller can create bigger or smaller amounts of reflux. Even though cooling management was a great invention a century and a half ago, it did (and does) come with a set of disadvantages: since water temperature, pressure, and the delta between water temperature and the distilling hall vary significantly during a day, it becomes difficult to replicate results. There are too many confusers.
Our solution? We have invented liquid management as a means to regulate the amount of reflux generated. By cooling all gasses back down to liquid state before deciding what amount goes out of the still (as spirits) or back into the column (as reflux), all of the confusers are dealt with. Water pressure, temperature, and the delta in temperature between the coolant and the distilling hall no longer bear any impact on product quality and quantity!
If we look at still design as a series of challenges or problems that need to be solved by one machine, that machine by definition will have various solutions integrated in its overal design. A heating system heats up the wash, an agitator mixes the wash, an air-vent prevents potential pressure build-up, a CIP allows you to clean the column with ease, and a hoisting-eye allows the craft distiller to assemble or disassemble his still without too much hassle.
In a way, a still can be seen as a combination of various designs that, together solve all the issues related to distillation. Each little design solves its own little problem. But this standard approach to design, where complex machines are a combination of various little solutions for many little problems, is far from ideal. It creates sub-optimization. I strongly believe in synergy via the integration of various functions. Allow me to give you a few examples, based on the micro-solutions presented in the above paragraph.
Yes, a heating system heats up the wash and brings it to a boil. But by simply making the heating system variable or proportional (think: power management), it adds a huge benefit: control over vapor speeds! Integrative thinking resulted in the heating system now having two functions instead of one. It resulted in control over smearing, flavor, cut-points, and yield.
Yes, an agitator mixes the wash and prevents scorching. But by simply making the agitator system variable or proportional (think: control over agitator speed), it adds a huge benefit: control over inner-boiler temperature differences, resulting in more or less Maillardization and up to 25% more (or in the case of vodka: less) flavor. Again, integrative thinking allowed us to design an agitator system that has two functions instead of one. It has resulted in control over Maillardization, which has given our customers a tool to boost their flavor intensity with 25%. How’s that for a competitive advantage?
A pressure-release valve helps prevent potential pressure build-up. A CIP makes cleaning the column easier. A hoisting-eye makes for easier still assembly and disassembly. Most stills have a pressure-release valve. Many have a CIP. Almost none have a hoisting eye. Not only does iStill have all three functionalities, we were actually able to integrate those three solutions in one design, in one part. An integrative perspective on design allows us to have one part do different things. This results in a simpler, more affordable, and easier to operate machine.
Most look at design as a single step in the overall production process. First, a design is made. Then that design is produced. If it works, no design-changes are done and production keeps on going. No improvements, no changes, let’s keep selling and producing. If it is good enough, it is good enough. Redesigning things costs time and money!
I beg to differ. Design is never done. Design is an iterative process that continuously improves functionality. Every design change does not only offer an improvement of the primary functionality that part performed. As that part’s performance changes, the complete system’s performance is offered a potential boost. How? By looking at bottle-necks.
A bottle-neck is the primary constraint on any design; the “thing” that prevents it from improving its core design goal. In a race car, for instance, that aims to go around the track as fast as possible, the constraint can be the engine (not powerful enough), the tires and brakes (not enough grip), or the quality of the driver (who does or doesn’t get the maximum out of the package he is offered).
If a faster distillation run is needed, bigger heaters can be installed. But if the still is uninsulated, most of the added power will result in a warmer distilling hall, not in faster production rates. If “speed” was the goal, then “power” was not the bottle-neck. If a lack of speed needs to be addressed, find the constraint, find the bottle-neck.
I remember doing a vast redesign on the early NextGen columns. It would facilitate a 40% boost in performance. When we ran the tests, we couldn’t find more than a 5% gain. What was wrong? It turned out that the newly designed column was so fast that it introduced a new bottle-neck: air-pressure equalization just couldn’t keep up. Now having found the new bottle-neck, we could simply increase the air-pressure equalization’s through-put and there it was: the 40% boost in performance we were looking for!
Design is never finished. Fine-tuning always continuous. Structurally and via software, and always retrofittable to existing machines. It turns the iStill into the only still that actually gets better with age. How’s that for future-proofing your craft distillery?
There are two trends taking place that are starting to affect the industrial world in general and craft distilling specifically, and we feel we need to share them with you, our customers. We are referring to the global chip shortage and the ever rising prises of raw materials.
Copper and stainless steel have, since the beginning of this year, seen price increases of 30%. Since stills are made out of copper or stainless steel, this price-rise directly results in higher production costs per still. How it affects craft distillers? Well, stills are bound to become more expensive soon.
The global chip shortage is the result of pandemic-related lower production numbers, combined with souring demand. It affects the price of electronics and may lead to increased lead times.
iStill, so far, has been able to keep the pricing of its units stable. We haven’t increased our prices at the beginning of the new year. We haven’t yet had to increase our prices during 2021. Our goal is to keep our prices at the current level as long as we can. The Covid Crisis has hit the industry hard enough.
Anticipating even higher demand for our innovative distillation technologies, we have purchased a lot of automation-related parts early in 2021. But as demand for the iStills is growing at an exponential rate, and chip supplies run lower and lower, we anticipate that this trend will impact our future lead times.
iStill, so far, has been able to maintain a 3 to 4 month lead time. The iStill Management Team, in anticipation of increased demand and potential chip shortages, expects our lead times to go up to 5 to 6 months soon. For some specific certifications, like ATEx and IECEx, lead times will increase to 7 to 9 months.
The way in which we will manage these challenges is conform the “first-in/first-out”-principle. Those orders that come in first (in terms of us receiving a signed purchase agreement and the associated first installment), will be first in line for delivery.
At your service,
iStill Management Team.
Thanks, Ashley, for collecting these! Some five years ago, I guess?
First, we are going to develop a solution to the copper particle contamination issue, that plagues such a large part of the craft distilling industry.
We’ll then introduce a line of automated and robotized copper stills in order to help those craft distillers out that, by law, are not allowed to use stainless steel for the production of certain spirits.
Thirdly, we will introduce a webshop where we’ll sell various after sales parts and distillery components that aim to make craft distilling easier.
Over the past 7 1/2 years the iStill Blog has become the industry’s largest library of modern craft distilling information. Last year, 2020, saw another strong increase in visitors and views. Here are the statistics (with 2019 between brackets):
- 272 new posts (212);
- 55.409 visitors (36.331);
- 118.033 page views (83.426).
We are incredibly proud of the continued success and growth of the iStill Blog. It reaches tremendous amounts of people. Over 150 visitors per day use the iStill Blog to investigate and research and learn.
In 2020, these were the five most popular articles:
- Odin improves a poorly designed still!
- Odin’s opinion (9): legacy still manufacturers BS!
- Plated still by iStill!
- FTOD 2015: Odin on whiskey column design (1)
- Potstill by iStill!
Posts from yesteryear that keep on going strong are:
- Odin’s easy gin;
- About iStill.
Please rest assured that the iStill Blog will remain pivotal in our efforts to further empower the craft distilling industry. Us sharing more and better information translates into you, as a craft distiller, being able to make better choices and better decisions.
If you have have stories to share or topics you want us to investigate, please reach out to our CEO directly, via Odin@iStillmail.com.
Accelerated growth – this is what the diffusion of innovation looks like: