Production Constrained, not Sales Constrained!

I remember when, after having produced iStills for about a year, we got the first real truck in. We needed a truck to get an order shipped to Scotland. A big order. A feeling of pride and accomplishment. The weird thing is, we now do about a truck per week. A truck of iStills per week, yet it never gets normal or boring.

Thank you all for your continued support, your orders, your feedback, and your success stories! It is a delight to work for you. It is amazing to see you all making a difference and putting an ever bigger dent into Big Alcohol’s industrialized mass production, one drop, one glass, one bottle, one iStill at a time.

The steep increase in demand for iStills does create its own set of challenges, though. We are nearing a situation of being production constrained rather than sales constrained. In plain English: we sell more stills than we make. iStill currently plans production batches as far ahead as January 2022.

What you can do about it, as a prospect iStill customer? Order as early as possible. That way lead times or future price increases won’t surprise you. What we’ll do? We’ll keep increasing our production capacity. For 2021 with probably another 15 to 25%.

Regards,

Odin, CEO of iStill.

http://www.iStill.com