Our goal is to help create a competitive, vibrant, and sustainable craft distilling industry. To bring that vision to reality, we constantly ask ourselves where we can add and contribute. Sometimes that leads to new insights, ideas, or innovations. Today the iStill Management Team wants to share a new idea, that we call “iStill Corona Support Fund” (iCSF).
Ideas and decisions
The idea started, when iStill’s MT went over the numbers and realized that us not participating at various tradeshows, around the globe, due to Corona, has resulted in lower spending, or savings even, on marketing expenditure. The total direct savings were estimated to be EUR 35.000,-. Should we add that to our bottom-line … or should we do something else with it? Something to help craft distillers in these challenging times of a world-wide pandemic?
The discussion, that followed, saw consensus on us wanting to invest the money back into the craft distilling industry. The iStill MT decided to use the funds in two ways:
- Create an online Distillers Tradeshow;
- Translate the remainder into a price benefit for iStill customers.
The online Distillers Tradeshow provides workshops with industry leaders. It also introduces craft distillers to suppliers and providers that come with iStill customer endorsement. How’s that for clear benefits for craft distillers, funded from the iStill Corona Fund? iStill’s MT realized that it’s not just us not being able to visit tradeshows, but that craft distillers can’t visit ‘m either.
After having invested 21K in the Distillers Tradeshow, the remainder will be translated into a temporary price benefit for craft distillers, as follows:
- The first 4 iStill 2000 purchases get a EUR 3.500,- discount.
The above benefits only apply to purchases made via our website. Digital ordering is needed to enable tracking of how much of the iCSF is consumed. To comply with fiscal regulations, the above benefits only apply to purchases done before December 25th 2020.
As long as it applies, the iStill Corona Support Fund price discount will be shown in our design center. When you configure an iStill 2000 via http://www.iStill.com, you will, at check-out, do the initial downpayment of 5K, and you’ll qualify for the discount. We’ll send you the related contract and invoice for the remaining balance (purchase price minus 5K downpayment and minus 3.5K iCSF) via email within three working days following your order.