Things designed with the Golden Ratio, appear beautiful to us. Leg, arm, torso, and body length all follow this ratio. Not just in human beings, but in all creatures. Cats, dogs, horses … Can it be that what we perceive as beauty, is in fact a design optimized for functionality and performance?
And if this is the case, well, shouldn’t the Golden Ratio (or Devine Ratio, as it is also called) be a guiding principle when designing the best stills and the best distilleries in the world? Yes, it should. And, yes, it is!
In our stills and in our logo …
The iStill Blog 