Why we do the things we do?
The market for alcoholic beverages is dominated by a few very big manufacturers, that produce mostly bland, “acceptable-anywhere” drinks globally. Craft distilled spirits, a new trend where drinks are produced locally, are way more interesting. We believe that, in order to create a more interesting drinking experience, challenging the status-quo – and Big Alcohol’s dominant position – is the way forward.
How we do that?
By thinking outside of the box and doing things differently, iStill designs beautiful, high-tech, and revolutionary distillation equipment. Our technology-push aims to make it easier for craft distillers to produce interesting, top-shelf quality spirits, both efficiently and consistently.
What we do?
We simply design, manufacture, and sell the best craft distillation equipment in the world.
Where we are situated?
iStills are designed and produced in the Netherlands, Europe’s most competitive and innovative economy (source: WEF).
How we support our customers?
Since a tool is only as good as the professional that uses it, we train our customers, both online and at iStill HQ, to become master distillers. iStill shares knowledge and experience widely and freely, and actively supports various craft distillers networks. The iStill Distilling University is the industry’s leading educational facility. The iStill Blog, a free service, is the world’s biggest library of distillation knowledge.
When iStill started?
After three years of inventions, innovations, and in-house testing, the first iStill was produced and delivered to a Dutch customer in april 2013. So only around 7 1/2 years ago.
How big is iStill?
Since 2013, we delivered over 750 stills and distilleries to customers all over the world. With over 200 stills build in 2019, we had an estimated global market share of around 20%. Annual growth rates of between 50 and 100%, rapidly push our market share upwards. We are proud to be considered the world’s leading still and distillery manufacturer. In disruptive technology. In build-quality and warranty. In education and support. And in size!
What will the future bring?
A distilling industry that frees itself from the tyranny of tradition and globalization, and – instead – bustles with vibrant and creative future-proof energy. Because that’s what it takes for craft distillers to be able to give “Big Alcohol” a run for their money.
Regards & speak to you soon!
Drs. Odin van Eijk, MScBA, etc.
Founder and CEO of iStill.